KYW Newsradio

KYW Newsradio



History

The CTP Group, in partnership with Michael Day~Media Incentives, has produced one exceptional incentive program after another for qualifying advertisers from Philadelphia’s KYW Newsradio, in Philadelphia.  Despite the challenges facing media companies, KYW has navigated their way through these difficult economic realities with the help of a well-designed advertiser incentive program that has produced tangible results. We are extremely pleased and proud to be working them.


For over ten years, we’ve put together some exciting and noteworthy adventures – from our first incentive in the city of Lights, Paris to this years’ program in the Emerald Isle.


2001 Paris
2002 Florence
2004 Rio de Janeiro
2005 Greece
2006 Monaco
2007 Barcelona & Mallorca, Spain
2008 Lisbon & Porto, Portugal
2009 Panama
2010 Prague
2011 Ireland

Highlights

  • In Monaco, our program dates were on the tails of the famous Grand Prix. We set up a slot car racing track at a private venue one night and enjoyed some spirited competition – and some spectacular crashes!
  • In Panama, we chartered a yacht and did a transit through the canal, transiting  Miraflores lock with a Panamax cargo ships – one of the largest vessels in the world – just several feet from our stern.
  • One of the Czech Republic’s most reknown artisans is a glass-blower named Manto. We visited his gallery for cocktails one evening, during which each participant created a masterpiece.  After they were fired, these plates were used to define the place setting for the final night dinner at a private wine cellar restaurant. They had a blast showing off their creations!
  • Arriving on the island of Mallorca, we enjoyed lunch at the prestigious yacht club in Palma’s marina. We escaped the beaten track by chartering a 100-year-old wooden train up the mountain to the charming town of Soller. There, we enjoyed a three -night stay at a beautiful gem – a lovely boutique hotel within walking distance of everything in the idyllic little town. Most people only experience Soller on a day-trip, but KYW’s qualifying advertisers had the town virtually to themselves after the “tourists” went home.

  • Several weeks after each journey, we create a custom video which rekindles the memories and reinforces the connections that have been forged on the trip between KYW management and their most valued advertiser clients.

Image Gallery

 

Video Gallery






 

Client Comments

Here are a few of the comments we received from travelers on the KYW advertiser incentives.

“Marilyn, I just want to say that I think the video you put together as a memento for our trip to Prague was phenomenal. Who knew you were Martin Scorcese???!!! You did an outstanding job from start to finish and I can’t wait until next year’s trip. Thanks to you and Michael for all your hard work. We have formed some everlasting relationships with our clients and that in and of itself makes this trip completely worthwhile.”–Marc Rayfield, Senior Vice President, KYW Newsradio.

“Hi Marilyn.  Mike and I had SUCH a terrific time with you in Italy and Monaco, that i truly believe Mike will never go abroad again without you.  Ever.  Just thought you should know.”–Mike & Suzie de Simone

Susan and I want to sincerely thank you for everything. It was first class and we actually enjoyed the trip more than our Paris trip. The intimacy of traveling with a small group trumped the beauty of Paris. Thank you so much and I hope that we will be on your trips for years to come.”–Harvey Garte, CEO, Mortgage Restructuring Solutions, Inc.

Hi Marilyn, I just wanted to say thank you for orchestrating and coordinating such a wonderful trip for Amy & I. Barcelona and Mallorca were prettier than we both thought and our cycling and running excursions were enjoyed by both of us. We had such a wonderful time and we loved all of your selections for dinners and sightseeing events, just a very classy and well thought-out trip for us to experience! Thanks so much again and it was very nice to have met you and all the folks at KYW…..stay well and enjoy your travels, hope to experience one of your trips again…..” –Bob OConnell & Amy Biel